The New Hair of Istanbul
The Hair of Istanbul Ataköy project represents a newgeneration of hair transplant clinics, embodying digital transformation andinnovative design. This clinic aims to create a powerful and strikingappearance by utilizing shades of purple to signify strength and modernity,paired with grey metallic surfaces.
Designed with the principles of neuroarchitecture, theproject focuses on creating environments that positively influence social andpsychological well-being. The goal is to provide an immersive experience whereusers engage with the space through all their senses, resulting in a uniquetransformative experience from the moment they enter.
Inspired by the perpetual motion found in nature, the spaceis designed to facilitate personal transformation. Key design principlesinclude creating focal points that evoke excitement and maintaining a sense ofpresence, while also aiming to break the perception of time and guideindividuals on a journey between the present and the future.
The waiting area, designed to resemble an art hall, servesas the initial point of engagement, gradually increasing curiosity. Aholographic installation on the ceiling creates surprising light illusions thatchange over time, ensuring the space evolves with every movement and offeringvarious perspectives.
The art installation, based on the principles of"growth, expansion, and transformation," abstractly represents theclinic's core function. The experience capsule, featuring information andselfie areas, provides a secluded and relaxing space. This area intrigues fromthe outside and immerses visitors in a different world upon entry. Theinstallation, with lights resembling raindrops, symbolizes hair follicles,growth, and flow.
Visitors can explore the surprising nature of the space,capturing photos and videos while experiencing the soothing music. Aninteractive digital screen at the heart of the centrally planned area providesinformation about treatments and procedures.
As visitors proceed to the clinic rooms, they encounter the"infinity path" where changes in the flooring create a sense ofleaving a personal mark, enhancing their sense of belonging.
Reflective surfaces on the ceiling create a sense of depthand spaciousness, allowing visitors to experience the space from multipleperspectives. The use of purple for its mystical and balancing properties,alongside grey metallic surfaces for a modern look, aims to positively impactthe psychology of patients.
Perfect shapes like rectangles and circles establish a rigidspace, allowing dynamic art objects and digital art to stand out. The centrallayout supports circulation and creates a more impactful area. Reflective poolsformed by wall cutouts in the corridor floor highlight both digital art and thespace's volume.
By integrating technology within architecture, the projectfeatures a corridor with an infinite effect, connecting the waiting area to theoperation rooms. Reflective surfaces on the walls and ceiling enhance the senseof infinity. The corridor will showcase abstract digital art that evokesnature, transformation, and flow.
